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Steve Gaffney, VP of Media and Sponsorship Marketing, Sprint

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Steve GaffneySteve Gaffney is Sprint’s Vice President, Corporate Marketing. He is responsible for managing all aspects of Sprint’s media investment. Additionally Steve manages sports and entertainment sponsorships; Executive Briefing Centers, tradeshows and corporate events.

Gaffney leads Sprint’s multichannel media brand experiences including breakthrough multi-media integrations through Fringe and Survivor where Sprint has become an integral aspect to the content and has enhanced the viewer/fan experience.

Gaffney leads Sprint’s multichannel media brand experiences including breakthrough multi-media integrations through Fringe and Survivor where Sprint has become an integral aspect to the content and has enhanced the viewer/fan experience.

Prior to the merger between Sprint and Nextel in 2005, Gaffney served as the director of NASCAR Nextel Cup Series marketing for Nextel Communications. Before joining Nextel, he was a group director at Octagon Marketing.

Gaffney serves on the Boards of the Sprint Foundation, NASCAR Foundation, National Association of Basketball Coaches Foundation and the Executive Board of the Kansas City Sports Commission. He resides in Kansas City, Mo., with his wife and twin daughters.


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